How long does it take to approve an ad on Google Ads?

Understanding the time required to approve an ad on Google Ads is essential for any digital marketing strategy. How many times have you asked yourself How long does it take to approve an ad on Google Ads? The answer is not as simple as it seems, as it can vary depending on several factors. In this text, we will discuss in detail what these factors are and how they influence the time it takes for your ad to be approved and ready to attract your potential customers. With this information, you can better optimize your online marketing strategy, ensuring your ads are up when you need them. Google Ads is a fundamental piece in building online visibility, so it is important to fully understand how it works.

What is Google Ads and how does it work?

Google Ads, formerly known as Google Adwords, is an online advertising platform from Google. It allows businesses to advertise their products or services through Google’s advertising network, which includes Google search, partner sites and apps. The platform works with a real-time auction system, where advertisers compete to display their ads at the top of search results, bidding on keywords relevant to their business.

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What are the main factors that influence the approval time for an ad on Google Ads?

The approval time for an ad on Google Ads can be influenced by several factors. These include compliance with Google’s advertising policies, ad quality and relevance, advertiser account history, and total volume of ads submitted for approval.

What is the average wait time for an ad to be approved on Google Ads?

Typically, most ads are approved within 1 business day. However, in some cases, the process can take up to 48 hours or more. It is important to remember that this is just an average time and may vary depending on the factors mentioned above.

What are the steps in the ad approval process on Google Ads?

The approval process on Google Ads begins when the advertiser submits the ad to the platform. Google then reviews the ad to ensure it meets all advertising policies. This review includes checking the ad content, URL destination, keywords used, and overall relevance to the user. If the ad passes all of these review steps, it will be approved and begin running on the selected channels.

Are there any tips to speed up the Google Ads approval process?

Yes, there are several tips that can help speed up the Google Ads approval process. One of them is to ensure that the ad complies with all of Google’s advertising policies. Another is to use relevant keywords and create high-quality ads that provide a good user experience. Additionally, maintaining a good account history can also help speed up the process.

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What Google Ads advertising policies can affect approval times?

Google Ads advertising policies are rules established by Google to ensure that all ads are safe, appropriate, and relevant to users. They cover a wide range of topics, including prohibited content, prohibited practices, restricted content, and editorial requirements. Violations of these policies may result in delays in approval or even rejection of the ad.

What to do if your Google Ads ad is not approved?

If your ad on Google Ads is not approved, the first thing to do is check the reason for the rejection. Google will provide a detailed explanation as to why it was not approved. You can then fix the indicated issues and resubmit your ad for review.

How can ad quality affect approval time in Google Ads?

The quality of an ad can have a huge impact on approval time in Google Ads. High-quality ads that follow all of Google’s advertising policies tend to be approved faster. This is because they provide a better experience for users and are more likely to meet Google’s expectations.

Is it possible to track the approval status of your ad in Google Ads?

Yes, you can track the approval status of your ad on Google Ads. To do this, you need to access your Google Ads account and go to the Ads and extensions panel. There, you’ll find information about the status of your ads, including whether they’re approved, under review, or rejected.

What are the consequences for delays in ad approval on Google Ads?

Delays in ad approval on Google Ads can have several consequences. They can delay a campaign launch, affect ad performance, and even result in additional costs. Additionally, if an ad is rejected multiple times, it can lead to penalties such as account suspension.