How to boost your business with Instagram’s new feature for business profiles?

Understand Instagram’s new feature for business profiles

O Instagram, one of the most popular social networks in the world, has launched a new feature for business profiles. The functionality, focused on increasing interaction with followers of business profiles, brings several advantages and promises a true revolution for companies in the digital world.

New feature: what is it and how does it work?

Instagram’s new feature allows business profiles to add shopping links directly to posts. With it, it is possible to transform a simple post into a product showcase, making it even easier for followers to make purchases.

Advantages for commercial profiles

  • Easy Use: Implementing the new feature is quite simple and straightforward.
  • Interactivity: Allows followers to interact directly with the products in the post.
  • Increased sales: The resource has great potential to increase company sales by allowing quick and easy purchases.
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How to implement the new feature

To include the new feature in your business profile, follow the steps below:

  1. Access the settings section of your Instagram business profile.
  2. Look for the “Shopping” or “Shopping” option and click on it.
  3. Follow the instructions to connect your Instagram online store and start adding shoppable links to your posts.


The new feature of Instagram brings a new dimension to business profiles, allowing them to interact even more with their followers and boost their sales more effectively. Undoubtedly, excellent news for companies present on the platform.

The benefits of using Instagram’s new feature for your business

Practical examples of how to boost your business with the new Instagram feature

In an increasingly digital world, social networks have become an essential element for any business. The proof of this is the Instagram, one of the most used platforms at the moment. Recently, this social network launched a new feature that can boost your business in incredible ways. I will show you practical examples of how this is possible.

Instagram’s new feature

Have you ever heard of Instagram Shopping? This is the platform’s new tool that allows you to link products directly in posts. With this, users can make purchases without leaving the social network. This resource has revolutionized e-commerce, bringing new sales opportunities for companies.

How to use Instagram Shopping in practice

Integrating Instagram Shopping into your business is easier than it seems. The first step is to have a business account on Instagram, then just follow the following steps:

  • Set up a Facebook store or connect to your existing store.
  • Submit your store for review on Instagram.
  • Once approved, tag the products in your posts.
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Successful examples

Many companies are already taking advantage of Instagram Shopping. Let’s look at some concrete examples.

Company Results
Zara 25% increase in sales
adidas Greater audience engagement
Nike 30% growth in the number of followers in 6 months

These are just a few examples of how Instagram’s new feature can boost your business. Now, it’s your turn to try it!


The digitalization of business is an increasingly present reality and those companies that know how to adapt and take advantage of these new tools have a greater chance of success. Instagram’s new feature, Instagram Shopping, is, without a doubt, an excellent opportunity to increase the visibility of your products and, consequently, your sales. Try this new tool and watch your business grow!

Step by step to implement the new Instagram feature on your business profile

Born from a multicultural fusion between France and Brazil, I am Arnaud, passionate about web writing. Today, I bring you a complete and detailed tutorial on how to implement Instagram’s new feature on your business profile.

Why use the new Instagram feature?

Instagram is constantly innovating and adding new features to help businesses better connect with their customers. If you are a professional, these changes can be extremely beneficial in improving your performance on social media.

First step: Switch to a business profile

If you don’t already have one, convert your personal Instagram profile to a business profile. This will open up a plethora of new features and help you boost your online business growth.

  • Go to your profile and tap the three lines in the top right corner
  • Tap settings
  • Select Account
  • Select Go to business profile
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Second step: Access new resources

After becoming a business profile, it’s time to explore Instagram’s new features. The social network is constantly evolving, offering innovative tools to its users.

  • In your profile, select settings
  • Tap Business
  • Here, you will find several options to enhance your marketing strategy

Third step: Explore and use the new feature

Finally, it’s time to use Instagram’s new feature. Depending on the feature you are trying to implement, the configuration process may vary.

Therefore, we always recommend that you read the instructions in detail and explore all the new features that Instagram offers for your business.


With these simple steps, it’s easy to implement Instagram’s new feature on your business profile. Remember, adapting to changes and adopting new features are key to staying relevant in the ever-evolving digital age. Remember that I, Arnaud, I’m here to help you navigate these processes with ease. So, let’s go on this digital journey together!