How to monetize on Facebook with the new features for live broadcasts?

Understanding the new features for live broadcasts on Facebook


Social networks like Facebook they have become essential platforms for communication and the way we connect with each other. Recently, Facebook introduced features to its platform live broadcasts, offering users the opportunity to engage with their audience in real time. In this article, we will explore and understand these new features.

What are live broadcasts on Facebook

Facebook Live Streams is a feature that allows users to share videos in real time with their friends and followers. Once you start streaming, followers receive a notification alerting them that streaming has started, allowing them to join the stream and interact through comments and reactions.

New facilities for live broadcasts

Understanding the new features for live broadcasts on Facebook requires a detailed look at the new features and how they can be used. Here are some of the most important ones:

  • Creating live events: Facebook allows users to schedule a live event in advance. This helps build anticipation around the broadcast and allows viewers to mark the event on their calendars.
  • Invite Friends: With just a few clicks, users can invite friends to join the broadcast. This increases visibility and transmission range.
  • Recording live broadcasts: Facebook now allows recording live broadcasts. This means that broadcasts can be reviewed at any time, even after the live event has ended.
  • Monetization options: Facebook offers the opportunity to monetize your live streams through ads. This makes live streaming an attractive option for content creators and businesses.
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Taking advantage of new facilities

The new facilities for live streaming on Facebook offer exciting opportunities for users and businesses, but they also require an understanding of guidelines and best practices. Here are some tips to make the most of these facilities:

  1. Prepare in advance: Plan your content in advance and have a strategy for engaging your audience during your broadcast.
  2. Interact with your audience: During your broadcast, interact with your audience by responding to comments and questions. This makes the broadcast more interactive and engaging.
  3. Use monetization options: If you are a content creator or a business, don’t forget to use the monetization options offered by Facebook.


Facebook’s new live streaming capabilities are an exciting advancement that offers significant opportunities to improve user engagement and interaction. With a little planning and strategy, these features can become a powerful tool for reaching and engaging your audience.

Strategies for monetizing live streams on Facebook

Facebook Live has become one of the most popular platforms for sharing and distributing video content. However, monetizing these live streams is a constant battle for content creators and businesses. In this article, we will provide you with the best strategies for monetizing your Facebook live streams.

Understand your audience

Understanding your audience is key to any monetization strategy. Knowing what your audience wants to see and hear is essential to creating content they are willing to pay for. So try to research your interests, needs and challenges to offer live broadcasts on Facebook customized to your requirements.

Offer exclusive content

Another strategy involves creating exclusive and original content. This could mean having special guests, organizing Q&A sessions, or even launching products or services. Anything that makes your live broadcasts Standing out and attracting audiences can lead to greater monetization opportunities.

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Build a community

People like to feel part of a community, and this is especially true for live video content. Therefore, encourage interaction between you and your audience, as well as between viewers. By responding to comments, asking for feedback, and fostering conversations, you can help create a community loyal person who is more willing to support your work.

Use the Facebook stars tool

Facebook introduced the Stars system, a way for users to support their favorite content creators. As a creator, you can earn money every time a viewer submits a Star. Therefore, encouraging your followers to use this tool can be an effective new way to monetize your live broadcasts.

Sponsorships and partnerships

By creating partnerships and securing sponsorships, you can work with brands to promote products or services during your live streams. These brands, attracted by their loyal and engaged audiences, can offer substantial financing in exchange for valuable brand exposure.

Maximizing Your Earnings From Facebook Live Streams

It’s no secret that Facebook Live streams have become an influential way to connect with audiences. But, did you know that they can also be a lucrative source of income? With the right strategy, you can maximize your Facebook post-live earnings effectively.

How to Monetize Facebook Live Streams

First, it’s important to understand that the most potential sources of income on Facebook Live are ads and paid subscriptions. The more views you get, the more opportunities you have to monetize your stream. Therefore, prioritize creating high-quality, engaging content.

  • Ad Breaks: During your live broadcasts, Facebook allows you to insert advertising breaks. This can generate significant income in the long term.
  • Fan Subscriptions: Your followers can opt for a monthly subscription in exchange for exclusive content and benefits.
  • Stars: During a live stream, viewers can send “stars”, which you can exchange for real money.

Strategies to increase your earnings

Strategy Description
Increase engagement Have an active conversation with your followers during the broadcast. Answer questions, interact with comments. More engagement means more views and potentially more revenue.
Live Stream Promotion Announce your live streams in advance. Use all your social networks to generate anticipation.
Exclusive content for subscribers Offer your paying subscribers special content or early access to events. This may encourage more people to sign up.

Remember if, the most important element in maximizing your earnings is the value you provide to your followers. Focus on creating Facebook Live streams that are useful, informative, fun, and engaging.

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Successful case studies: Monetization through Facebook live streams

In recent years, the era of digitalization has brought a myriad of opportunities to make money online. One of these ways is monetization through live broadcasts on Facebook. In this article, we’ll explore some successful case studies of individuals and businesses who have turned Facebook Live into a profitable source of income.

An example of success: João Pedro

Brazilian João Pedro is an excellent example of someone who achieved success through monetizing Facebook Live. João started using the platform in 2016 to share tips and tricks on technology topics. Over time, he gathered a huge following. The ads he incorporated into his live streams have become a significant source of income for him.

Monetize through ads

There are several ways to monetize live streams on Facebook. A common way is through advertisements. Companies like Coca Cola Brazil have discovered that they can reach a larger audience and increase awareness of their products through live broadcasts accompanied by integrated advertisements.

Educational live streams

Another way to monetize live streams is through educational content. Teachers and tutors held live classes and seminars for people to watch for a fee. This type of live content not only benefits the person paying for the viewing, but it also helps educate and inform a wider audience.

Live streams to promote products

Live streams can also be used to promote products. Companies like Natura and Avon used live broadcasts to demonstrate their products, offer beauty tips and answer viewers’ questions.


The above case studies clearly demonstrate the potential of making money through live streaming on Facebook. Whether through ads or specialized content, monetizing Facebook Live is an incredible opportunity for individuals and businesses.