What are the best references in digital marketing in Portuguese?

Great digital marketing influencers in the Portuguese-speaking world

What is Digital Marketing

To understand who the major influencers of the digital marketing In the Portuguese-speaking world, it is essential to first understand what digital marketing is. O digital marketing consists of advertising strategies carried out on digital platforms, such as social networks, emails, websites and blogs.

Importance of Digital Marketing

With the massive growth of the internet, the digital marketing has become an indispensable tool for companies. It allows you to create a closer relationship with your target audience, better understanding their needs and preferences and, thus, being able to offer products or services that truly meet their expectations.

Great Digital Marketing Influencers in the Lusophone World

In the Portuguese-speaking world, that is, in Portuguese-speaking countries, there are several successful influencers in digital marketing who regularly share useful and inspiring tips. Some of these include:

  1. Neil Patel: Born in London and of Indian descent, Neil Patel is one of the main global references in digital marketing and also has a strong presence in the Portuguese-speaking market, offering valuable content in Portuguese.
  2. Camila Porto: This Brazilian is a reference in Portuguese-speaking digital marketing. She is a specialist in Facebook Marketing, having developed her own methodology for running campaigns on this platform.
  3. Vilma Núñez: Although born in the Dominican Republic, Vilma has a strong influence on the Portuguese-speaking market due to her valuable content on digital marketing and social media. She offers her tips in Portuguese and Spanish.
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O digital marketing is a key tool today, and these influencers contribute significantly to the advancement of this area, especially in the Portuguese-speaking world. Following their advice and strategies can be an effective way to improve a business’s online presence and achieve better results.

Renowned Portuguese publications and magazines in digital marketing

What is Digital Marketing?

When we talk about Digital marketing, we are referring to strategies undertaken in the digital environment with the aim of attracting new business, creating relationships and developing brand identities. It is a set of information and actions that can be carried out in different digital media to promote companies and products.

Sungois Publications in Digital Marketing

Although the Digital marketing Although it is a global phenomenon, it is also important to focus on local publications and magazines. In Portugal, there are several renowned publications that cover relevant topics in the field of digital marketing.


A Marketer is one of the first publications that deserves to be highlighted. With more than 20 years of history, this magazine has become a reference in terms of marketing in Portugal. She covers a wide variety of topics, including advertising, public relations, direct selling and, of course, digital marketing.


A Briefing is another Portuguese magazine with a great reputation when it comes to marketing. This publication covers all areas of marketing, with a strong emphasis on digital marketing. It stands out for its in-depth articles and for keeping its readers always up to date with the latest trends and news in the sector.

Brand Images

The magazine Brand Images is known for its more visual and aesthetically appealing approach. This publication is a pleasure for the eyes and offers high-quality informative content covering a wide range of marketing issues, including the digital sphere.

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Obtain up-to-date and quality information about the Digital marketing It’s critical to staying ahead in today’s competitive industry. Consuming Portuguese digital marketing publications and magazines, such as Marketeer, Briefing and Imagens de Marca, is an effective way to stay informed about the latest trends and developments in the industry.

The best online courses in Portuguese in digital marketing

The Importance of Digital Marketing

In the digital world we live in, the digital marketing has become an essential device for every business. Being able to connect with the target audience online is essential to the success of any brand. Therefore, acquiring the correct knowledge in digital marketing It can be the key to boosting any professional’s career.

The Best Online Digital Marketing Courses

If you need to improve your digital marketing skills, here are some of the best courses you can take online:

1. Google Primer

Google offers an app called Google Prime, which includes quick lessons on business and digital marketing. If you are a complete beginner in this scenario, this is an excellent place to start.

2. RD University

A RD University offers a course on digital marketing completely in Portuguese. The course covers various aspects of digital marketing, including SEO, Google Ads, Facebook Ads, LinkedIn Ads, and more.

3. HubSpot Academy

A HubSpot Academy offers a content marketing certification course that you can take for free. Additionally, they also offer other digital marketing courses that are great resources to improve your skills.

4. Coursera

Coursera offers a variety of digital marketing courses in Portuguese, taught by professors from prestigious universities around the world. These courses are ideal if you want a deeper understanding of this discipline.

5. Udemy

On the website of Udemy, you will find a variety of digital marketing courses in Portuguese with a varied range of topics. These range from marketing on social media platforms to SEO and Google Analytics.


Choosing the right digital marketing course could be the key to boosting your career or business. Opting for online courses offers the advantage of flexibility, allowing you to learn at your own pace. Remember that the investment you make in education is an investment in your future.

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Bibliographic references in Portuguese to deepen your knowledge in digital marketing

Digital marketing: what is it and why is it important?

O digital marketing is a set of promotion strategies applied to digital media, such as search engines, websites, social networks, email or mobile apps. The objective is to promote products, brands or services, generate value for the consumer and satisfy customer needs.

Main digital marketing techniques

O digital marketing It uses various techniques, such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), Inbound Marketing, Content Marketing, E-mail Marketing, Social Media Marketing, Mobile Marketing, among others. Each of these concepts has a vast bibliography to understand and improve your knowledge in the area.

Here are some book suggestions in Portuguese for you to delve deeper into these topics:

  • “Marketing 4.0: From Traditional to Digital”, by Philip Kotler: Considered the Father of Marketing, Kotler addresses in this book the changes from traditional marketing to digital marketing.
  • “The Art of SEO” by Eric Enge, Stephen Spencer, Jessie Stricchiola: This book is a reference in the area of ​​SEO and is mandatory reading for anyone who wants to understand and master this technique.
  • “Contagion: Why Things Stick” by Jonah Berger: In this book, the author explores the reasons why some content goes viral on the internet.
  • “Inbound Marketing: Get Found Using Google, Social Media, and Blogs” by Brian Halligan and Dharmesh Shah: The authors, who are the founders of Hubspot, describe in this book inbound marketing tactics to attract, convert and retain customers.


O digital marketing opens doors to new business opportunities. The bibliography in Portuguese is quite extensive for those who wish to delve deeper into the area. With dedication and study, it is possible to master the techniques and make the most of them for your business.