What are the underrated trends in digital marketing that deserve your attention?

The importance of personalization in digital marketing

In an era where the internet allows access to thousands of products and services with just one click, personalization in digital marketing has become an essential tool to stand out in the market. Whether through a targeted email, a personalized product recommendation, or a relevant ad, personalization is a powerful strategy that can lead to greater customer engagement, brand loyalty, and, ultimately, increased revenue. .

Connecting with the Customer on a Personal Level

Personalization helps brands connect with their customers on a personal level. By tailoring content based on a user’s search history, interests, purchasing behavior and preferences, companies can deliver a superb user experience that is unique to each individual. This not only increases customer satisfaction but can also lead to a long business relationship.

Driving Engagement and Conversion

Personalized marketing can significantly increase user engagement, leading to higher conversion rates. Recent research has shown that personalized emails have, on average, 6 times the transaction rate than generic emails.

Marketing Method Conversion rate
Personalized Emails 6.2%
Generic Emails 1.0%

This clearly shows the importance of personalization in digital marketing to increase return on investment (ROI).

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Providing Value with Personalized Recommendations

Personalized product recommendations are another popular form of personalization that provides customer value. These recommendations are based on the user’s past behavior and are designed to help the customer find other products or services that may be of interest to them.

In the end, personalization in digital marketing is all about understand your customers and use this information to deliver personalized experiences that benefit both parties. By creating personalized marketing campaigns, brands can build stronger relationships with their customers, improve customer satisfaction, and increase their revenue.

The growing role of influencer marketing

O influencer marketing has become a powerful weapon in the digital world, where influencers now play an increasingly important role in promoting brands and in the way they interact with their target audiences. As the name suggests, influencer marketing is based on the persuasive capacity that a specific person or entity has over others, and its power to guide purchasing decisions.

Origin and meaning of influencer marketing

At first, the influencer marketing it was predominantly dominated by celebrities and public figures. Today, however, anyone can become an influencer, thanks to social networks that have given a platform for ordinary people to share their passion, their knowledge, their lifestyle…

The impact of influencer marketing on brands

Brands have increasingly turned to influencers as part of their marketing strategies. This happens for several reasons, including:

  • Increased consumer confidence: Consumers tend to trust an influencer’s recommendations more than traditional advertising.
  • Reach a wider audience: Influencers have the ability to reach a vast audience that brands would otherwise not be able to reach.
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Benefits of influencer marketing

On the brands side, the benefits of working with an influencer can be vast. Let’s look at some examples:

Benefit Description
Improving your SEO strategy Brands can optimize their SEO strategies through influencer link collections, which results in better search engine rankings.
Increased brand visibility By working with an influencer, brands can drastically increase their visibility and reach audiences they would otherwise not be able to reach.
Authenticity Taking into account the trust that followers have in influencers, any authentic collaboration between a brand and an influencer can increase the brand’s perceived value.

The future of influencer marketing

As the industry influencer marketing continues to evolve, brands will need to find ways to stand out and form authentic relationships with influencers and audiences. As we enter a new era of influencer marketing, it is clear that influencers will play an increasingly important role in the future of commerce and advertising.

Development and use of Chatbots in digital marketing

Understand Chatbots

You Chatbots are computer programs that imitate human conversation. They are mainly used in customer service interfaces to automatically answer common questions. This advanced form of artificial intelligence is becoming an essential tool in digital marketing.

Chatbot development for digital marketing

Chatbot development involves programming and UX design. The skills needed to create an effective Chatbot include:

  • Programming Skills: Creating a Chatbot involves using several programming languages, such as Python and Node.js.
  • UX Skills: A good Chatbot must be easy to use. Therefore, UX design is crucial to ensure users have a fluid experience.

Chatbot development is not an easy task. However, there are several platforms available such as Chatfuel It is ManyChat, which simplify the process of creating Chatbots, even without programming skills.

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So, how are chatbots beneficial for digital marketing?

Chatbots improve customer experience and customer service efficiency. Furthermore, they also offer several other advantages for digital marketing when implemented correctly.

Benefits Description
Interactivity Chatbots provide high interactivity to users, automatically answering questions and providing useful information.
Conversion Rate Optimization Powered with the right data, Chatbots can help direct users through the sales funnel, leading to a higher conversion rate.

In the future

The use of Chatbots will only grow in the future. As we move into a more digital era, we can expect to see more widespread use of Chatbots in digital marketing, improving efficiency and increasing customer engagement.

In short, Chatbots are a powerful tool and go beyond customer service. They have the potential to revolutionize the digital marketing, providing personalized user experiences and improving conversion rates.

Exploring the possibilities of video marketing

We would be right to say that we live in an information age. However, what is becoming increasingly important is, in fact, the way in which this information reaches us. As one of the most impactful strategies in recent times, we have the video marketing.

Why video marketing?

Video marketing offers a more interactive and engaging way to present content. According to research, the video is 50 times more likely to appear on Google’s homepage than plain text.

Unexplored realms of video marketing

Here, we will explore some of the still unknown potential of video marketing:

  • IF THE: Videos are link magnets. In fact, the presence of a video on a page can triple the number of sites from different domains that would link to it.
  • Engagement: People are naturally more likely to share and comment on a video.
  • Conversions: Adding a product video can increase purchases by 144%.

The difference between using and not using video marketing

Using video marketing Without video marketing
Click through rate 96% higher
Conversion rate 86% higher
On-page retention 88% reduction

Discarding the potential of video marketing is, therefore, a serious mistake that companies or individuals cannot afford to make. By understanding the possibilities that video marketing offers, you can reach and connect with a significantly larger audience.


The possibilities that video marketing presents in terms of reach and engagement are unparalleled. Amid an ocean of content and information, video is the beacon that guides users to you. Exploring your possibilities is the key to successful online outreach.

If you haven’t adopted video marketing yet, it’s not too late. You can start today.